Mindgym #1

TRANSUMERS are consumers driven by experiences instead of the ‘fixed’, by entertainment, by discovery, by fighting boredom, who increasingly live a transient lifestyle, freeing themselves from the hassles of permanent ownership and possessions. The fixed is replaced by an obsession with the current, an ever-shorter satisfaction span, and a lust to collect as many experiences and stories as possible. In other words; the past is, well, over, and the future is uncertain, so all that remains is the present, living for the 'now'*.

* We recommend you read Gilles Lipovetsky’s Hypermodern Times for a deeply insightful take on consumers' pervasive obsession with the here-and-now.

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