10 Mandamentos

10 ways digital can help you thrive in a recession

1. Live by the rules of The Beta Economy

2. Leverage Existing Platforms

3. Switch Tubes

4. Don’t Just Entertain, Engage5. Coordinate Infinite Touch Points

6. Prototype Often

7. Trade Focus Groups For Digital Ethnography

8. Think Outside The Banner

9. Embrace Delight By Functionality

10. Listen

[an insight by Critical Mass]